A search marketer in India observed what seemed like a take a look at in Featured Snippet. One search marketer known as it “shady as hell.”  However in accordance with an announcement from a Google spokesperson, that could be a bug and never a characteristic.

The alleged take a look at concerned embedding hyperlinks to extra Google searches from inside a web site publishers content material that’s within the featured snippet.

These sorts of hyperlinks are known as Search Refinements. Embedding a search refinement inside a featured snippet was not effectively obtained from the search group.


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Search Refinements

A search refinement is when Google helps customers refine their imprecise searches. Obscure searches can imply many issues, so restating the search question to be extra correct results in higher search outcomes.

So if somebody searches for Lollipop, Google will refine that search to fulfill customers who’re searching for lyrics to the track, a video of the track or variations of the track by totally different musical artists.

What Google is testing throughout the new featured snippet is a variation of search refinement that alters a publishers content material in order that the hyperlinks to subtle searches are embedded inside a publishers internet content material.


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Featured Snippet Bug

In India a seek for “Cyber Safety Course” leads to a featured snippet that has hyperlinks to further Google searches throughout the content material from the web site that’s displayed within the Featured Snippet.

The tweet about it was not effectively obtained within the search group.

I used to be in a position to replicate it by switching to an Indian IP and certainly there have been hyperlinks to different Google searches embedded throughout the featured snippet.

Google Confirms Embedded Hyperlinks in Featured Snippets is a Bug

I reached out to Google to inquire about what was occurring and so they emailed again to tell us.

It seems that this isn’t a take a look at. It’s a bug.

In response to a Google spokesperson:

“We are able to verify that it is a bug and isn’t meant habits for hyperlinks on featured snippets. We’re actively engaged on a repair.”

Bug in Google Search

A bug in programming is when one thing unintentional occurs. The method of figuring out what’s incorrect and fixing it’s known as debugging.

For awhile there many individuals thought this was an precise take a look at and it sort of says one thing about how the search group feels in that many simply believed that Google would take a look at such a factor.


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