For those who’ve ever juggled a number of Twitter accounts, you know the way difficult it may be. Not solely do you should have interaction your followers by producing focused, useful content material, you additionally must preserve your model message constant throughout all accounts.
Sounds a bit overwhelming, proper?
It may be, which is why it is likely to be value merging your Twitter accounts as an alternative. By unifying your Twitter presence, you may strengthen your model story and attain a wider pool of followers throughout two or extra separate accounts.
The issue? As of but, there’s no official approach to “merge” Twitter accounts. Nonetheless, even in the event you can’t actually merge your present accounts into one, you may nonetheless run them as a single unit from a advertising perspective.
Beneath, I’ll present you when it is likely to be value “merging” Twitter accounts as a advertising technique to the extent it’s potential, and I’ll discuss you thru particular circumstances when twin account administration is particularly vital.
Why Ought to You Merge Your Twitter Accounts?
There are a number of the explanation why merging Twitter accounts or managing them extra intently may benefit what you are promoting, relying on the state of affairs. Briefly, although, listed below are the three main advantages to unifying your Twitter profiles.
- Consistency: It’s usually simpler for entrepreneurs to plan, create, and put up content material for only one Twitter account. That is very true in the event you’re additionally managing profiles throughout a number of social media platforms.
- Recognizability: Bringing a number of Twitter accounts collectively can construct a stronger, extra simply recognizable social media model than operating a number of fragmented accounts.
- Readability: Relatively than complicated your followers with a number of accounts for each particular person a part of what you are promoting, you may deliver all features of your organization below one banner.
Primarily, merging Twitter accounts provides your followers a clearer image of what your organization stands for, and all the pieces you provide. It makes it simpler for folks to succeed in you on-line, which might assist you convert followers to customers.
For those who’re nonetheless unconvinced, although, let me put it one other method. With over 192 million daily active users, and roughly 500 million Tweets coming into the worldwide feed day by day, Twitter is an extremely energetic platform.
With no constant, recognizable, and strong Twitter technique, it’s straightforward to get misplaced in all that noise. Merging your accounts might help you chop via the noise and set your model aside out of your competitors.
Now we’re clear on how unifying or merging Twitter accounts may benefit what you are promoting, let’s take a look at 4 events when this technique might assist and the best way to manage your accounts till merging turns into an possibility.
The way to Handle Two Twitter Accounts When a Enterprise Consolidation Happens
A business consolidation is an thrilling time. You’re about to hitch forces with one other enterprise to create a brand new, stronger firm with extra potential than ever.
From a social media perspective, although, consolidations might be tough. Because you’re forming a completely new firm, you should construct hype across the enterprise whereas retaining your present followers throughout each Twitter accounts.
For those who’re making an attempt to merge two firms with totally different types, it’s much more difficult.
Possibly you’ve gotten fully totally different attitudes to Tweeting and interesting followers, or perhaps there’s an enormous distinction in your audience demographics. What’s extra, there’s an opportunity you have been truly rivals earlier than, and also you’re now making an attempt to unify your followers.
Seems like a problem, proper? Right here’s how one can deal with it easily.
Merge Twitter Accounts By way of Your Dashboard
When you can’t merge Twitter accounts, you may deliver them collectively in your desktop or the Twitter cellular app. Go browsing to your account, click on the “Extra” button on the right-hand sidebar, and click on the little “+” image.
Subsequent, click on “Create new account” or “Add present account” to proceed:
The method is comparable for the iOS and Android apps.
You possibly can add up to five accounts this manner, so it’s a very good tip to learn about.
Talk With Your Followers
Twitter’s not perfect for speaking prolonged statements, so pin posts out of your web site or different social media accounts to clarify the state of affairs.
Use the identical messages, posted concurrently, throughout each Twitter accounts to start out constructing some model continuity and consistency immediately.
Do your followers reply effectively to influencers? Think about hiring a couple of influencers to unfold the phrase and construct hype round your new model.
You will discover influencers through marketplaces, influencer advertising companies, or by looking for them on-line.
Use Twitter Adverts
For those who’re consolidating, you’re not simply trying to maintain onto present followers. You’re in search of new prospects, too. Think about launching Twitter ads and operating them throughout each accounts.
Are Twitter adverts actually value it, although? Completely.
For one factor, we’re seeing a 35 percent increase in advert engagement throughout Twitter, which suggests there’s an viewers on the market to your company adverts. Plus, the typical Twitter person enjoys targeted, highly specific content, which suggests promotional but informative adverts can provide customers what they need.
The way to Handle Your Twitter Accounts When a Enterprise Acquisition Happens
When a bigger firm absorbs a smaller firm and takes management of its property, it’s referred to as an acquisition. Whereas the buying firm may modify its branding barely to mirror the merger, the acquired firm ceases to exist.
Unsurprisingly, mergers and acquisitions trigger a number of promoting challenges. For one factor, since Twitter accounts can kind a part of the acquired firm’s property, who determines how they’re managed within the long-term? Additionally, in the event you determine to close the acquired firm’s account down, who units the trajectory?
These are only a few challenges digital advertising groups face when operating Twitter accounts throughout a merger, however listed below are some ideas for transferring ahead.
Audit Your Twitter Accounts
First, assess each Twitter accounts to establish what you’ve acquired in frequent and the place the variations lie. For instance, perhaps you promote comparable merchandise, however you Tweet in several types. Or, perhaps you’re each pretty energetic on Twitter, however your follower counts differ significantly.
In the event that they merged with an organization that Tweeted with much less humor, the advertising crew would wish to discover a new voice appropriate for each manufacturers.
Use your findings to establish how you progress each accounts ahead with extra unity. If authorized points come up as a result of merger, don’t neglect to contain your authorized groups.
Acclimate Your Audiences
Put together your followers for the massive change by introducing them to the brand new firm and its leaders.
First, put up concerning the upcoming merger frequently to make sure the information reaches as many followers as potential.
Subsequent, do some cross-posting. For those who’re the acquired firm, this might imply sharing Tweets from the buying firm’s account, and even Tweeting them. Get some conversations going and have interaction your audiences.
Lastly, be sure to’re round to reply questions. Twitter customers typically anticipate a response within 30 minutes, so in the event you can’t monitor your DMs or Tweets frequently, ship followers to an electronic mail contact.
Pin Official Bulletins
Get within the behavior of pinning key bulletins to the highest of your Twitter profile. Bulletins you may wish to pin embrace a merger discover, any logo or branding adjustments, and the official merger date.
Sure, mergers are difficult, however they’re a chance to actually push your organization ahead and set up your model on-line.
The way to Handle Your Twitter Accounts When You Change Your Enterprise Identify
Whether or not you’re reinventing your model or increasing into new services or products choices, a name change can kickstart a brilliant new future for what you are promoting.
Nonetheless, in the event you’ve been operating your Twitter account(s) successfully, you’ll in all probability have a rising base of followers who know you by a selected identify or deal with. They’ll be a bit shocked in the event you all of a sudden change your Twitter deal with or enterprise identify with out warning!
How do you make the identify change and inform your followers successfully? Regardless of what number of accounts you’re operating, right here’s the best way to talk a enterprise identify change with minimal fuss.
Change Your Username
Go to your account settings and change your username to the brand new enterprise identify. Earlier than you do that, notify your followers so that they realize it’s nonetheless you.
A username change is a superb alternative to share your model story and the explanations behind the identify change, so think about operating adverts or different promo supplies to tell your viewers.
Replace Your Bio
Change your Twitter bio(s) to mirror the brand new identify. Since each follower sees your bio after they open your profile, placing your new enterprise identify ensures most visibility.
You possibly can at all times pin a Tweet with the small print, too.
Contact Your Followers
For those who’ve moved to a brand new account, there’s an opportunity you’ve misplaced followers. Possibly they didn’t get the message but, or they determined to cease following you.
There’s just one approach to discover out what’s up: contact the followers who haven’t joined you on the brand new deal with. You possibly can establish them utilizing marketing tools like Audiense or Sprout Social. Then, both goal them with adverts or attain out through electronic mail (when you have it) to remind them.
When you’re positive you’ve reached as many followers as potential, deactivate your previous accounts.
The way to Handle Your Twitter If Your Enterprise Has A number of Accounts for Completely different Departments
Operating a number of Twitter accounts for one enterprise might be helpful. You possibly can attain a wider viewers, and you’ll preserve your advertising content material separate from, say, your help desk.
From this perspective, segmenting your content throughout a number of accounts might enhance your customer support and the general person expertise.
UPS, for instance, has a dedicated support account. It is smart as a result of measurement of the corporate and the companies they supply:
Nonetheless, there’s nothing easy about operating two or extra accounts for a similar enterprise—particularly in the event you’re a smaller enterprise.
Though you may intention to enhance customer support by organising a devoted help account, you might find yourself complicated your prospects! Listed here are some ideas for avoiding frequent points.
Test Your Metrics
The place are your followers?
Ideally, they need to be hanging out in your primary advertising account, so when you have greater follower numbers unfold throughout different accounts, it’s value investigating why.
Possibly you don’t promote your major account sufficient, or it’s not offering your followers with the dear content material they’re discovering elsewhere.
Signpost Followers Appropriately
Guarantee it’s apparent which account a follower ought to strategy when, for instance, they need assistance or are in search of particulars on the newest promotion.
In case your followers don’t know the place to show, there’s an opportunity they’ll cease following you or partaking together with your Tweets. For readability, think about pinning the related particulars to the highest of every profile.
Use Instruments to Merge Twitter Accounts
Merge Twitter accounts throughout departments with the assistance of social media instruments.
TweetDeck, for instance, enables you to view a number of Twitter accounts concurrently. You possibly can schedule Tweets, reply to DMs, and seamlessly transfer between accounts. For the busy marketer operating a number of accounts, TweetDeck is an extremely helpful Twitter device.
Different instruments to think about embrace Buffer and Hootsuite.
Presently, Twitter doesn’t allow firms to merge Twitter accounts. Nonetheless, you need to nonetheless be excited about methods you may consolidate and construct a extra recognizable and constant model profile on-line.
For those who want any assist together with your branding, whether or not you’re managing a reputation change or making an attempt to merge Twitter accounts to the fullest extent potential, take a look at my consulting services and find out how we might help.
How do you handle two or extra Twitter accounts proper now? Do you’re feeling like merging accounts may benefit what you are promoting?
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