Microsoft Promoting announced a bunch of additives and what’s coming quickly yesterday. A few of the larger information is that you could now use the API to import your Google Advertisements information. Plus Microsoft added countdown customizers for Responsive Search Advertisements, Common Occasion Monitoring (UET) Tag Helper, seasonal segments accessible for In-market Audiences and extra.
Google Advert Import API
Microsoft lately rolled out the power to import Google Advert campaigns into Microsoft Promoting to run the identical adverts on Bing. That is a straightforward approach for advertisers to broaden their on-line attain, thereby lightening their workload.
Microsoft stated “now, API customers cannot solely carry over and sync their Google Advertisements campaigns, but additionally lighten their workload so that they don’t should all the time be updated on coding to assist new options. So even should you’re not offering your personal assist for, say, Responsive Search Advertisements (RSA), you may let the Google Import API deal with that and permit your prospects to carry their RSA campaigns from Google Advertisements to Microsoft Promoting. Learn the Google Import API international launch put up to be taught extra.”
Countdown Customizers for Responsive Search Advertisements (RSA)
As of this month, countdown customizers can be found for Responsive Search Advertisements along with Expanded Textual content Advertisements. The countdown mechanically updates because the occasion attracts nearer, is eye-catching and offers potential prospects larger incentive to click on your advert.
Countdown customizers allow you to simply add a countdown, by day, hour, and by minute, to an occasion in your adverts. The countdown, which mechanically updates because the occasion attracts nearer, is eye-catching and offers potential prospects larger incentive to click on your advert.
Common Occasion Monitoring (UET) Tag Helper
Advertisers can now leverage the Universal Event Tracking (UET) Tag Helper extension to check and validate their tags for dynamic remarketing lists. If tags will not be working, the helper will inform advertisers what the problem is, the best way to repair it, and permits them to check their conversions objectives.
Microsoft stated you may “Merely present it which Dynamic Remarketing lists you wish to take a look at, navigate your web site, and it’ll let you know what occasions it data and what issues it encounters so you may guarantee your conversion objectives are set the way in which you need them.”
Moreover, Microsoft Promoting is delaying Multi-factor authentication till August 1, 2021.
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