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Google posted a listing of adjustments or updates rolling out now and within the upcoming months for the Service provider Middle product information specs. Google mentioned “this 12 months’s updates deal with bettering the standard of product data throughout free listings and Purchasing advertisements.”

A number of the adjustments we had been anticipating like Google May Suspend E-Commerce Sites That Change Prices On Checkout Page however right here is the total checklist:

Modifications starting instantly (April 6, 2021)

Checkout worth enforcement: Along with reviewing and imposing worth accuracy between your Service provider Middle product information and your touchdown pages, we are going to start to evaluation and implement worth accuracy all through the checkout course of. If throughout an account evaluation we discover that the value supplied for a product at checkout is increased than the value supplied for that product on its touchdown web page, you’ll obtain a warning and may have 28 days to resolve these mismatches, in any other case your account shall be topic to suspension.

Study extra in regards to the price attribute and tips on how to resolve points with inconsistent pricing between the landing page and checkout pages on your website.

Area-specific transport velocity: Customise transport speeds for particular areas on the item-level with out making a transport service through the use of the brand new sub-attributes of the transport attribute: min/max_handling_time and min/max_transit_time. New transport sub-attributes apply to Purchasing advertisements and free listings, and don’t apply to Purchase on Google.

Study extra in regards to the shipping attribute, account-level shipping settings, and the min_handling_time and max_handling_time attributes.

Replace the supply of your merchandise to “backorder”: Now you can specify that your merchandise are backordered while you use the availability attribute. To take action, you’ll want to offer the availability_date attribute to specify when backordered merchandise will grow to be accessible. You’ll additionally want to offer the availability_date attribute in case your merchandise’ availability is ready to “preorder”. This is applicable to Purchasing advertisements and free listings, and doesn’t apply to merchandise listed by way of Purchase on Google.

Study extra in regards to the availability and availability_date attributes.

Further values: Now you can add the values “large”, “tall”, and “plus” to point the sizing for attire while you use the size_type attribute. Now you can additionally present as much as two values, similar to “petite maternity” or “large and tall”. The worth “oversize” is not accepted for the size_type attribute; the worth “plus” ought to be used as an alternative.

Learn more about the size_type attribute

Disallow cross-border for fee plan merchandise: We not enable merchandise with fee plans (that’s, any product utilizing the subscription_cost or installment attributes) to be listed cross-border utilizing a single feed. To checklist a product with a fee plan throughout a number of international locations, you could duplicate the product and supply it in a separate feed for every nation. Any merchandise with fee plans that focus on a couple of nation shall be disapproved. This is applicable to Purchasing advertisements and free listings in all international locations the place the installment or subscription_cost attribute is offered.

Learn more about the installment and subscription_cost attributes.

Modifications starting June 15, 2021

Present distinctive combos of name and MPN to keep away from disapprovals: If a number of merchandise in your product information use the identical model and MPN mixture, they could be disapproved. A product shall be disapproved if:

  • There are a number of merchandise with the identical model and mpn mixture however completely different values for the item_group_id.
  • There are a number of merchandise with the identical model and mpn mixture and the identical variant attributes, which embrace colour, materials, sample, measurement, size_type, unit_pricing_measure, gender, product_detail, situation, and multipack.

Merchandise-level warnings shall be issued in Diagnostics beginning April 6. If unresolved, these warnings will flip into disapprovals beginning June 15.

Learn more about the brand and mpn attributes.

Add time zones to datetime attributes: If the timezone is lacking from any of your date-time attributes (availability_date, expiration_date, or sale_price_effective_date), Google will assume the attribute is within the UTC timezone. We advocate that you simply confirm the way you present date-time attributes and explicitly add time zones and occasions if any are lacking. Observe that this doesn’t apply to Promotions-specific attributes, similar to promotion_effective_dates and promotion_display_dates.

Learn more about formatting date and time

Modifications starting September 15, 2021

Present transport nation sub-attribute if lacking: You possibly can present merchandise in a couple of nation of sale by including further international locations to your main feed settings or through the use of the shipping attribute for particular person merchandise. When offering the transport attribute, you now want to offer the transport nation sub-attribute to make sure that your merchandise present within the supposed international locations. In any other case, beginning September 15, your merchandise shall be topic to disapproval. Merchandise-level warnings (“Lacking sub-attribute [country (sub-attribute of [shipping])]”) have already been issued within the Diagnostics web page to assist retailers determine affected merchandise.

Learn more about the shipping attribute and tips on how to show products in multiple countries of sale.

To make sure that your merchandise proceed to indicate and forestall potential disapprovals, please go to the Diagnostics web page of your Service provider Middle account to evaluation the affected merchandise and apply the required adjustments as soon as these adjustments go into impact.

Discussion board dialogue at Twitter.



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