Mexico is one among our most beloved filming areas. Our manufacturing firm in Mexico has labored in many various areas of Mexico, together with Mexico Metropolis, Oaxaca, and the Yucatan Peninsula. Our initiatives have included city vogue shoots, food and drinks documentaries, and digital journey collection.
Beneath are two of our greatest.
Cat Footwear – One Location Delivers Two Campaigns
In 2019, our shopper Cat Footwear approached our manufacturing firm in Mexico with a multifaceted proposal: create second-generation, fully-integrated campaigns for 2 of their new product strains, Superior Strolling Machines, and CODE. The problem: consolidate two productions right into a single location that might showcase the sporty City Trekking vibes of Superior Strolling Machines and the smooth, refined model of CODE. This manner, we’d have the ability to shave off over 30% of their journey and manufacturing prices whereas nonetheless creating two world-class campaigns.
We chosen Mexico Metropolis as the perfect filming location for these two distinct campaigns: as a booming megalopolis with each historical and modern influences, we felt that the Mexican capital was good for telling the story of each Cat merchandise. The town is cost-effective and visually-compelling with a culturally-diverse inhabitants that represents the audience of each Superior Strolling Machines and CODE.
Our manufacturing firm in Mexico supplied our shopper with skilled pre-production companies in Mexico Metropolis, together with casting and site scouting and full on-the-ground companies through the multi-day shoot: wardrobe, catering, a full video manufacturing crew, and transport.
World Nomads – Regional and Historic Storytelling
Our manufacturing firm in Mexico filmed a collection of movies with our shopper World Nomads. ‘Mexico Discoveries’ seems to be previous stereotypical viewpoints of Mexican folks and tradition and journeys off-the-beaten-track in the hunt for inspiring tales of household, custom, and historical past. We filmed mezcaleros within the dusty canyons of Oaxaca, found the dwelling Maya tradition of the Yucutan, and jumped into the ring with transgender Lucha Libre wrestlers in Mexico Metropolis.
Harnessing our founder’s intensive expertise touring in Mexico (learn extra about Gregg’s biking adventures in Mexico right here), we scouted distinctive and off-the-beaten-track filming areas to satisfy our shopper’s demand for fascinating native tales and weird views on the nation and its traditions and historical past.
Difficult Cultural Stereotypes in Mexico Metropolis
For our first chapter of “Mexico Discoveries,” we hit the road of Mexico Metropolis to problem, head-on, three frequent stereotypes about Mexican tradition: machismo, tacos, and mariachi music.
We filmed with the ‘Exoticos’ of Lucha Libre, a gaggle of trans and homosexual wrestlers difficult the normal gender roles in skilled wrestling; documented a brand new wave of hip, fashionable Mexican delicacies embodied by a brand new era of gifted younger cooks dedicated to showcasing the genuinely multicultural threads that run via the nation’s cultural and culinary tapestry; and filmed a younger group of Mexican musicians aiming to problem the drained stereotypes of maracas and mariachis via an formidable and electrical fusion of people music with rock and digital sounds.
This venture showcases our manufacturing firm’s information of Mexico past the clichéd imagery and been-there-done-that cultural stereotypes – we perceive the actual Mexico and may create a video manufacturing that appears past the standard in direction of the distinctive and memorable.
Documenting the Energy of Faith in Mexico
We have been filming in Mexico Metropolis through the annual Competition of the Virgin of Guadalupe, so we produced a brief cultural video for our shopper documenting the extraordinary religion and devotion exhibited by devotees of the Virgin. What started as a video documenting guests to the most-visited Catholic pilgrimage web site on this planet turned a profound meditation on the which means of faith and perception, as our host, Patrick Abboud’s adverse perceptions of organized faith are challenged within the face of the deep spirituality and devotion he encounters throughout his time on the competition.
This venture highlights our potential to inform deeply private tales via a cultural and historic lens and showcase various views and backgrounds that make up a rustic as multicultural and sophisticated as Mexico.
Meet the Dwelling Maya of Mexico
For the third video in our World Nomads collection, we traveled to the jungles and seashores of the Yucatan Peninsula to take a better have a look at the dwelling Maya tradition that’s nonetheless current on this nook of Mexico.
We explored hidden jungles pyramids, miles from the vacationer entice of Tulum; we spend time at forgotten cenotes and jungle cemeteries, the place the stays of the traditional descendants of the dwelling Maya nonetheless lie; and we documented the work of an artisan neighborhood who’re reviving ancestral Maya designs in needlepoint and embroidery.
This video seems to be past the traditional vacationer brochure picture of Mexican tradition and points of interest and asks questions on identification and what it means to be Mexican.
The Historical past of Mezcal in Oaxaca
For our remaining World Nomads ‘Mexico Discoveries’ video, we traveled to Oaxaca to study extra in regards to the historical artwork of mezcal distilling and the way the tradition of mezcal has deep roots within the historical past, traditions, and neighborhood of the area.
But we knew we wanted to take our viewers past the hip bars and golf equipment of Oaxaca metropolis to inform the actual story of mezcal, so we headed off-the-beaten-track to the windswept deserts of the Quiechapa River Canyon, the place we filmed with grasp mezcal craftsmen combating to maintain the previous traditions alive. Throughout this journey, our Australian host varieties an unlikely bond with an aged mezcal distiller, and the video turns into an ode to the enjoyment of cross-cultural change and the deep bonds all of us share.
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Study extra about our production company in Mexico or contact us, and we are able to speak about create an built-in marketing campaign in Mexico that maximizes your influence within the digital market.
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