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L’Oréal is happy to announce the launch of the 29th version of Brandstorm, its innovation competitors for college students around the globe. This 12 months, college students shall be invited to Invent the Magnificence Buying Expertise by Leisure, exploring the world of retail and e-commerce, mentored by L’Oréal’s digital specialists. Get an opportunity to meet a highly-coveted internship spot (all-expense paid) on the L’Oréal Headquarters in Paris, by registering for Brandstorm 2021 till March 20, 2021. 

Supriya Singh, L’Oréal Philippines Nation Managing Director, says: “At L’Oréal, we’re dedicated to constantly bettering our merchandise and know-how by innovation. Because the world round us continues to alter and evolve, we consider one of the best and brightest concepts can stem from the knowledge, creativity and expertise of the youth of in the present day. L’Oréal is devoted to supporting college students by creating their expertise and potential, as they get a kick-start on their careers by Brandstorm.”

Brandstorm 2020 in figures: 

  • 47,800 registered contributors, together with 12,700 engineers 
  • 65 nations represented 
  • 99.5% of contributors declared they’d suggest collaborating in Brandstorm 

Over the previous years, Brandstorm has morphed from a advertising and marketing competitors right into a disruptive tech problem, mirroring L’Oréal’s personal ambition to change into a “BeautyTech Firm.” 

“The net procuring expertise is reworking into providing recent and thrilling experiences because it welcomes gaming, live-streaming, augmented actuality and digital companies, making the platform extra partaking and interactive for our shoppers across the nation. For this 12 months’s version of Brandstorm, I’m personally thrilled to bear witness to the Filipino youth’s refreshing concepts and their tackle how you can Invent the “Magnificence Buying Expertise by Leisure,” provides Singh. 

What makes this 2021 version of Brandstorm distinctive? 

  • Will probably be immersive and digitally-driven 
  • L’Oréal’s digital specialists will mentor the scholars, providing them the advantage of years of expertise on this planet of retail and e-commerce, difficult their concepts, and making this an enriching and memorable expertise. 
  • For the primary time, college students have a alternative of three subtopics to work on:
    #1 invent new services or products
    #2 invent new enterprise fashions
    #3 invent new experiences impressed by the leisure pattern 
  • The finalists could have the chance to pitch their initiatives to a jury composed of L’Oréal Government Committee members reminiscent of Barbara Lavernos, Government Vice-President Chief Know-how and Operations Officer, Lubomira Rochet, Chief Digital Officer and Jean-Claude Le Grand, Government Vice-President, Human Relations
  • The profitable workforce will obtain the L’Oréal Intrapreneurship Award and could have the chance to develop their mission throughout an immersive mission in Paris on the L’Oréal headquarters and at Station F, the world’s largest startup campus. Fingers-on steerage shall be offered by L’Oréal’s digital specialists and several other exterior stakeholders from the corporate’s world tech ecosystem, together with the ModiFace workforce, world chief in AR and AI for the sweetness trade. 

Unfold L’Oréal’s values and commitments 

Brandstorm embraces L’Oréal’s values of Ardour, Innovation, Entrepreneurial Spirit, Open-mindedness, the Quest for Excellence and Accountability. L’Oréal will proceed to be on the helm of fostering workplaces the place folks, regardless of the ethnicity, social background, faith, gender, age or incapacity – seen or invisible – will really feel welcome and valued. With an environment the place everybody can thrive and develop means our enterprise will thrive and develop. We look ahead to proceed constructing stronger connections by encouraging college students to make use of their creativity, discover their entrepreneurial expertise and categorical their individuality by collaboration and workforce work.



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